EXAMINING THE IMPACT OF LIVE STREAMING, AFFILIATE MARKETING, AND FLASH SALE PROGRAMS ON PURCHASE INTENTIONS IN THE TIKTOK SHOP: AN EMPIRICAL STUDY FOCUSED ON GENERATION Z

Examining the Impact of Live Streaming, Affiliate Marketing, and Flash Sale Programs on Purchase Intentions in the TikTok Shop: An Empirical Study Focused on Generation Z

Live streaming has become the latest strategy in marketing Hammocks products as it provides consumers with a sense of experiencing direct shopping.In live streaming, sellers and buyers can interact directly through real-time video streaming.Marketing strategies involving third-party individuals, known as affiliate marketing, are engaged in marketin

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CuFeS2 nanozyme regulating ROS/GSH redox induces ferroptosis-like death in bacteria for robust anti-infection therapy

With the clinical prevalence of drug-resistant pathogenic bacteria, developing non-antibiotic strategies to treat multi-drug-resistant bacterial infections is urgent yet challenging.Ferroptosis is a non-apoptotic form of regulated cell death that can overcome drug resistance.Emerging evidence shows the potential of triggering ferroptosis-like for a

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